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The Humor Advantage: Why Some Businesses Are Laughing All The Way To The Bank, by Michael Kerr
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Energize employees and turn customers into raving, passionate fans! The Humor Advantage features businesses from around the world that have built a brand advantage through humor. Packed with ideas on how you, your team, and your entire organization can put humor to work effectively in any workplace or business - this is a blueprint for creating an inspiring workplace culture that can help any business achieve outrageous results. The book includes ideas on: how to brand your business to attract employees; how to hire for and with humor; how to build a tribal culture that's a barrel of laughs; how to motivate employees, recognize employees and celebrate success at work; hot to make your workplace messages contagious and communicate more effectively; how humor can drive creativity and innovation at work; how humor lowers stress at work; how humor can help brand your business to attract customers and how humor can help you turn your long term customers into passionate fans. As packed with ideas as it is fun to read, The Humor Advantage is the definitive book on the topic of humor in the workplace - a rollicking read that can help any employee, leader, team, or organization laugh all the way to the bank!
- Sales Rank: #2048119 in Books
- Published on: 2015-03-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .51" w x 6.00" l,
- Binding: Paperback
- 224 pages
About the Author
Known as one of North America's leading authorities on workplace culture, Michael Kerr travels the world researching, writing, and speaking about inspiring workplace cultures and humor in the workplace. He is a Hall of Fame business speaker whose ideas on building better workplaces have been featured in numerous publications. Michael is also the author of five other books.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Humor Advantage - Funny can make money!
By Martin Birt
Can funny make money? Can you really laugh all the way to the bank? In his book The Humor Advantage, Michael Kerr says “Yes. You Can!”
Michael Kerr, author and Hall of Fame speaker, makes the argument that cultures that nurture humor in the workplace will be more productive and more attractive to all-star employees. Kerr says that businesses with humor as a core value will have less conflict and stress. They will build trusting internal relationships, break down silos and facilitate more creativity and innovation.
How does this happen inside a business? Kerr says that humor can change power relationships allowing employees to feel more secure and empowered. This will give people the foundation they need to make suggestions, show initiative and follow-up on ideas. Kerr has found that leaders in these effective businesses will be able to laugh at themselves and this makes them more approachable and open to new (and potentially profitable) ideas.
What about the effect of humor on customers? In his latest book The Humor Advantage Kerr cites a number of studies that show customers are willing to pay more to salespersons who inject a little humor into their relationships and negotiations. One study cited showed that simply sending a funny, inoffensive cartoon to customers generated higher levels of trust and 15% larger profits. Kerr writes that any veteran salesperson knows that selling is about building relationships. He says that positive humor can break the ice, soften ones image and humanize us.
Kerr says that humor can strengthen a company’s brand making it more attractive to customers and prospective employees. In his book he writes about a number of successful companies who focus on humor s a core value. These include SouthWest Airlines, West Jet and Zappos. Their leaders have no doubt about the value that humor brings to their businesses and how important humor is an employee characteristic. Kerr quotes the late Herb Kelleher, co-founder and former CEO of SouthWest Airlines: “What we are looking for, first and foremost, is a sense of humor. We hire attitudes.” Kerr says that a supportive leader will recognize that humor is a healthy characteristic and, all things being equal, will hire for humor.
Kerr’s position that humor in business can be profitable is persuasive. So, how can leaders go about developing this value in a systemic way?
Kerr, who calls himself “a recovering manager”, says that leaders can be explicit about the important role of humor in their organizations. He also encourages leaders to bring their “personalities along for the ride”.
Meetings are a fact of business life and, Kerr says, a great place for leaders to practice humor. Leaders could start meetings with ice-breakers and make sure that participants learn something about each other as individuals.
Kerr also says that leaders should understand the importance of rituals and traditions. These events become opportunities to contribute to the growth of a long-term positive culture. Importantly these events can also provide opportunities for open communications with leadership.
Kerr offers comfort to leaders in his book assuring them that they don’t need to concern themselves with telling jokes or practicing fake enthusiasm. Kerr writes that “having a sense of humor (at work) is about adopting a spirit of playfulness and fun...It’s about embracing a sense of balance, a sense of perspective and a sense of humanity...Humor is a way of interpreting and filtering the world around us.”
To be effective Kerr argues that humor should be safe and that safe humor can be defined and practiced. Safe humor laughs with people not at them. It is humor that defuses tension and doesn’t ramp it up...humor that spurs the creative process, rather than sarcastically cutting down ideas.” Kerr says that “perhaps above all is humor that won’t get you fired!”
Kerr says businesses can gain a competitive edge with safe humor as part of their brand. In this video he outlines five things to consider when planning this approach: https://www.youtube.com/watch?v=74g119EPJLQ
So, yes. Funny can make money and, yes, you can laugh all the way to the bank.
One last thought - Kerr writes that the humor advantage is “about the intersection between play and purpose, seriousness and silliness, business and fun.” The humor advantage is about driving business results. But, says Kerr, all things being equal, would you rather have your current level of success but with a little more fun thrown into the mix, or the same level of success with less fun?
The Humor Advantage is full to the rafters with great stories and illustrations. And yes. It is pretty funny as well.
0 of 1 people found the following review helpful.
A Wealth of Ideas
By Shelley58
Michael is obviously well-read, (who knew one can be funny and smart?) citing example after example of the impact of laughter in this manual for honing workplace humour. (As an old Canadian I am compelled to spell it with a U!) The Humor Advantage is a wealth of ideas that you can bring to your company, your social club and even your family. Imagine that teenager laughing instead of grumbling about taking out the garbage.
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